Best Demat Account in India 2026 — Zerodha vs Groww vs Upstox Compared

Choosing a demat account decides what you pay on every investment for years. India’s discount brokers — Zerodha, Groww, Upstox, Angel One — charge flat ₹20 per order or zero on delivery, while full-service brokers like ICICI Direct charge percentage-based brokerage but bundle banking. This comparison breaks down the five brokers most investors actually shortlist on the four fees that matter: account opening, annual maintenance (AMC), delivery brokerage, and intraday/F&O charges.

If you are researching SIPs or starting to invest, the practical answer for most people: a zero-AMC discount broker with a clean app. Fees shown are public rates as of September 2026 — brokers run zero-fee promotions frequently, so verify before opening.

Affiliate disclosure: some links on this page are referral links — we may earn a commission if you open an account through them, at no extra cost to you. Our rankings are based on the criteria below, not commissions.
Quick comparison
Account openingAnnual charges (AMC)Delivery brokerageIntraday / F&OBest for
Groww₹0₹0₹20 or 0.05%/order₹20/orderBeginners, mutual funds
Zerodha₹0–300 (promos vary)₹300/yr₹0₹20 or 0.03%/orderActive traders, F&O
Upstox₹0 (promos)₹0–150/yr₹20 or 2.5%/order₹20/orderBeginners + traders
Angel One₹0₹0 first yr, then ~₹450/yr₹0₹20/orderBeginners wanting guidance
ICICI Direct₹0–975~₹300–700/yr0.55%₹20–0.05% plansICICI bank customers

Groww

Simplest for first-time investors

Pros

  • Zero account-opening and annual charges
  • Cleanest app for beginners
  • Direct mutual funds free
  • Fast paperless KYC

Cons

  • Fewer pro trading tools than Zerodha
  • Customer support is mostly ticket-based
  • No commodity segment for a long time
Open Groww account →

Zerodha

The trader’s default choice

Pros

  • Zero brokerage on equity delivery
  • Best-in-class Kite platform and ecosystem (Coin, Console, Sensibull)
  • Largest discount broker — proven reliability
  • Free direct mutual funds via Coin

Cons

  • ₹300/yr AMC — not free
  • Account opening can be slower at peak times
  • App can overwhelm total beginners
Open Zerodha account →

Upstox

Groww-like pricing with a pro option

Pros

  • Frequent zero-opening-fee promos
  • Good mobile app with TradingView charts
  • Flat ₹20 orders across segments
  • Backed by Tiger Global / Ratan Tata

Cons

  • Delivery brokerage is not free like Zerodha
  • AMC rules have changed — check current terms
  • Occasional platform outages on volatile days
Open Upstox account →

Angel One

Discount broker with advisory extras

Pros

  • Free delivery trades
  • Research/advisory tips included
  • Strong presence in tier-2/3 India
  • Flat ₹20 intraday and F&O

Cons

  • AMC kicks in after year one
  • App pushes notifications/promos heavily
  • Research quality is hit-or-miss
Open Angel One account →

ICICI Direct

Full-service broker for ICICI customers

Pros

  • 3-in-1 account: banking + trading + demat in one login
  • Full-service research and RM support
  • IPO, NCD, and bond access in one place
  • Trusted legacy brand

Cons

  • Most expensive option on this list
  • 0.55% delivery brokerage hurts active investors
  • Interface feels dated vs new-age apps
Open ICICI Direct account →

How we compare

We compare the five brokers most Indian retail investors actually choose between — on the four fees that decide real cost (opening, AMC, delivery, intraday), platform quality, and who each is genuinely best for. Fees shown are the publicly listed rates as of September 2026; brokers change pricing and run zero-fee promos often, so verify on the official site before opening an account. We may earn a referral commission from links on this page — it does not change our rankings.

Bottom line:For most beginners, Groww or Upstox — free accounts, clean apps, flat ₹20 orders. For serious traders, Zerodha still wins on platform depth. If you already bank with ICICI and want everything in one login, ICICI Direct is the convenience pick despite higher fees.

Example

Investing ₹10,000/month via SIP for a year: Groww AMC ₹0 vs ICICI Direct AMC ~₹300 + 0.55% delivery on ₹1.2L ≈ ₹660 — the fee gap is ~₹1,000/yr on small portfolios alone.

How to Use

  1. 1. Check the comparison table for the fee that matters most to you (AMC if you buy-and-hold, intraday charges if you trade).
  2. 2. Read the pros/cons card for your shortlisted broker.
  3. 3. Open the account on the official site — KYC is fully online with Aadhaar + PAN.
  4. 4. Fund the account and start with a small SIP or delivery trade.

Frequently Asked Questions